Facebook Ads

Generate Leads from the Largest Social Network

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Powerful Social Media Marketing

Whether your business is local or global, Facebook Ads allow you to connect with people personally. Interact with people on the platform where they are already exploring their interests.

Stay Ahead

With well over 1.5 billion DAILY active users, Facebook is the largest and most powerful social media advertising platform in the world. Advertising on Facebook allows your business to present itself in front where your consumers are.

Successfully getting the most out of the Facebook Advertising platform requires the ability to drive user engagement and target the right audience to get the most out of the advertising budget.

Marketing Springboard’s expertise in Facebook Advertising can place your business on the path of incredible results!

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Why Facebook Ads?

Imagine the ability to target your ads to people who are most likely to need or enjoy your product or service?  This is what targeting on Facebook allows you to do with Facebook Audiences.

Identifying the correct Audience for your product or service is one of the major keys to a successful Facebook Ads campaign. While the customer journey within an advertising campaign is longer on Facebook than on Adwords (intent-based advertising), Facebook Ads with Audience targeting can be more effective for some industries.

The Experience Advantage

Leveraging the power of Facebook Ads using the best business practices.

Targeting the Right Audience

Facebook presents a variety of ways to target customers through Audiences. Baseline targeting strategies include location, age, gender, and specific interests, but massive results are generated through the creation of Custom Audiences.

Custom Audiences are created from existing business data such as a customer list with emails and phone numbers to people who have interacted with your business’ Facebook page in the last 30 days. The Custom Audiences can then be used to Re-target visitors to nurture them to become a customer, a powerful asset to Facebook marketing.

Campaign Optimization

Optimizing your Facebook campaigns is essential to your advertising success.

Best results are a combination of utilizing best practices and good old fashion testing, and lots of it. What resonates with one audience and fall flat with another regardless of product or service.

Testing Audiences, creatives such as video, image, headlines, and Call To Actions play a significant role in optimization.

After the Click Conversions

Your campaign optimization is running, and you start to generate clicks, but now what? As important as it to optimize your Advertising campaign, your landing page deserves the same amount of attention to detail. Here is where we turn the advertising campaign clicks into conversions (Phone Calls, Appointments, Purchases). Advertising is all about driving people to convert using a journey that is smooth and engaging.

We've got the numbers.

Schedule a call with us to discuss your marketing options with Facebook Ads.

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